WordPress happens to be the most resourceful CMS for creating blogs and business websites. Internal linking in WordPress is crucial for various reasons, and you should focus on increasing organic growth by using the right tactics.
Internal linking in WordPress should be done properly to achieve the right purpose. Make sure that you are following all the best practices to do proper internal linking for your blog.
Avoid Overusing Internal Linking in WordPress
Whenever you are linking your posts and pages within your blog post, then you should never overuse the internal linking. If you are overusing internal linking and anchor texts, then you can get penalized from the Google Penguin.
Just as it is a bad idea to stuff your blog posts with keywords, make sure to avoid overusing anchor texts as it can backfire and you can lose whatever you have worked for.
Always Work on Content Marketing Strategy
Content marketing strategy has to be there when you are creating a blog. Without a good content marketing strategy, it will become difficult for you to get maximum output from your blog posts. If you don’t have high quality content on your website, then you won’t be able to create a proper internal linking strategy.
If there is nothing to link to, you can’t achieve the purpose. Make sure to create high quality content and target the right audience. More importantly, you need to use the right keywords in the right places.
Make Sure to Have Alt Attributes for Images
Images holds a great value for every website. Not only you need to optimize the images on your website, but you need to be sure to add alt attributes for the images. You need to add a relevant alt tag to your images so it can give a ranking signal to the search engines.
If you are finding it difficult to improve SEO for the images on your website, then you can check out Image SEO Optimizer to improve overall SEO for the images on your blog.
Use Links with Value
One of the most important things to focus on is to link to the content that holds a great value. If you are linking a specific page in WordPress, then there should be value for the visitor on that specific page.
Your basic purpose of internal linking in WordPress is to increase user engagement. It cannot be done if you don’t provide your users with value. You need to link to the content that users will find interesting. You will only be able to boost your SEO by providing high value content.
Always Use Relevant Internal Links in WordPress
You should never add internal links that are not relevant to your post. Never link to other posts or pages just for the sake of linking. Make sure to create a connection between pages that urges users to visit a page that you have shared in the form of a link.
If there is a second part of the content you are sharing, then the linking will help you achieve your purpose. Make sure to have a connection when you are doing internal linking in WordPress.
To maintain a well-ordered hierarchy, you need to use breadcrumbs. To boost SEO, Google also recommends using breadcrumbs. You can easily enable breadcrumbs by visiting your theme settings. If you are unable to find breadcrumbs settings in the theme settings, then the Yoast SEO plugin will help you enable breadcrumbs.
All you have to do is to navigate to Dashboard > Yoast SEO settings > Breadcrumbs settings. Here, you can enable breadcrumbs.
Make Sure to Use Do-follow Internal Linking in WordPress
When you are doing internal linking, you are doing it for the sake of boosting SEO. Make sure not to kill the purpose by inserting no-follow links. In WordPress, your links are do-follow by default. A do-follow link has an HTML attribute that guides the search engine bots to follow a link to its location. There is no purpose for internal linking in WordPress if you are using no-follow links.