Every online business look for the best search engine rankings. It depends on various important things. When creating a website with WordPress, SEO becomes a lot easier. You don’t have to worry about the technical stuff as WordPress takes care of multiple things. To improve WordPress SEO, you need to work on the basics and advanced tactics at the same time.
WordPress SEO is extremely important to rank higher in search engines with the intended keywords. Most site owners find it difficult to rank with specific keywords. Not because of the competition, but because of the way they create content.
With WordPress, you will have tons of possibilities to improve content structure. All you have to do is to give time to what you are doing and improve the appearance of the products and content you are sharing with the public.
If you have been using WordPress for your website, then you must be aware of the basic WordPress SEO tactics including permalink settings, use of Yoast SEO plugin, and keyword diversity. If you are doing the basics right, then it is great and you should keep doing it. However, you also need to focus on advanced tips to improve WordPress SEO for better search engine rankings.
Content Quality is Extremely Important
Whatever you are publishing, it has to be good. Content quality is extremely important to improve WordPress SEO. Make sure to address the keywords early in a post and provide answers to the users for better search rankings.
Whatever you are targeting, you should give value to your users. Whether it is a product description or a guide to implementing something, you need to be accurate and provide high-quality answers to the questions.
Apart from it, you should focus on longer content. Make sure to give details about the topic you have selected. If you are focusing on generating longer content, then it will cover every aspect of the topic you are working on. Go to a better extent to cover a keyword you are selecting.
Use high-quality resources for linking
One of the most important things people ignore is using high-quality links for resources. If you are linking to something, then it has to be extremely good.
By using high-quality and authoritative links, you will be able to improve the worth of your content. If there is something genuine out there that you think users will get benefits from, you should consider linking to it.
Whenever there is something in your content that you can’t explain, you should look for a reliable resource and link to it so users can get all the information they need.
Internal Linking is an art
Why internal linking matter? It matters because it helps users to find all the related information about the topic you are addressing. For you, it matters because it helps you connect all the work you have been doing to provide quality content. For SEO, it matters because it connects the pages and improves the authority of the page.
Internal linking is an art, and you need to do it the right way. Make sure to link useful information that will help you interlink the content of your website.
However, internal linking should appear natural and you should do internal linking in WordPress effectively.
If you have been creating content on your WordPress site, then you should be aware of the importance of H1, H2, H3, and H4 titles.
Whenever you are generating the content, you need to use titles properly. Make sure to optimize titles when writing content. Use your key phrases in subtitles to improve the overall SEO of the post or page you are working on.
More importantly, the titles will help you create a proper hierarchy. You need to understand the importance of H2 and H3 titles.
Start Optimizing Images
Images play a very important role in SEO. Make sure to use images in your posts and pages and optimize them properly. Whenever you are adding an image to your post, you need to optimize it and reduce the size of the image.
One of the best free tools to reduce image size is tinypng.com. After reducing the size of the image, you can upload it on your website with a proper searchable title and add an alternate text with your key phrases.
Reducing the size of the image is important for improve page load time. You can use these small tactics to improve WordPress SEO for better search engine rankings.
Start targeting long-tail keywords
Even the long-tail keywords have changed into complete sentences. You probably think that you can’t even rank with how-to keywords. It has become extremely difficult. However, you need to focus on the long-tail keywords and phrases.
Whenever you are targeting a keyword, make sure it is searchable. For local SEO, long-tail keywords can play a huge role. You can always set searchable phrases as focus keywords and they will help you rank better in the search engine.
Build Natural high-quality Backlinks
Backlinks are considered a backbone of a specific website. They surely are. You will have to work on building a good backlink profile for your website.
For this, you will have to reach out to other websites (authoritative ones) and write for them. If you are focusing on doing branding, then it can help you build a strong backlink profile for your website.
Reach out to the websites showing similar interests and work in collaboration. However, you should always avoid building unnatural backlinks. Your backlink profile should be natural and authoritative.
SSL is Compulsory
If you have heard of HTTPS protocol, then you are probably aware of the importance of an SSL certificate. You won’t see a site ranking on the first page of search engines will HTTP.
SSL has become extremely important even for the SEO of a website. There are only benefits of adding an extra layer of security and browsers don’t warn visitors if a site has an SSL certificate activated.
Website speed and website security are extremely important for better SEO. If you want to improve WordPress SEO, then work on both.
Start Implementing Schema Markup
Schema Markup has become very important in the ranking of a specific page or post. This additional bit of code allows search engines to deliver information to the people searching for a specific keyword.
If you are working on implementing schema markup, then it will help you improve CTR (Click-through-rate). When you are running a business, it will help you improve conversions and you can steal a hotspot in the search engine. If you are not implementing schema markup, then you should start working on it right away.
Reduce URLs Length
Yes, it is very important to have short URLs. It does not matter how long the title is. You must consider using only a focus keyword in your URLs.
The best way to proceed is by adjusting your WordPress post slug and adding only your focus keyword instead of a complete title. It will reduce the overall length of the URL.
Make sure to have a readable, and targeted URL for your WordPress post to improve WordPress SEO.
Once you are done with the basic WordPress SEO hacks, you can move on to use these advanced SEO tips and you are good to go. You don’t have to try very hard to improve WordPress SEO for better search engine ranking. All you have to do is to cover the basics and work on some hidden knowledge. If you have an online store, you should check these SEO tricks for Businesses. Stay tuned for lots of WordPress guides and tutorials and keep sharing your thoughts.