To land a good position in a search engine with a targeted keyword, you will have to work on your content. Content is the key to having excellent search engine rankings and it is important to improve your overall content structure. As a website owner, you must know how to create SEO optimized content to get excellent search engine rankings.
Ranking in search engines depends on various factors. It also depends on the niche you are working on. If you have a niche with low competition, then it is rather easy to rank with the targeted keywords. However, there is no niche that has low competition these days. So, the best way to rank is to up your game.
Having an excellent content strategy always pays off. It is necessary to understand the basics and advanced tips to improve content optimization. Make sure to target on-page and off-page SEO to improve your rankings. Let’s go through the process of creating SEO optimized content.
Cover On-Page Optimization
On-Page SEO is the optimization process that is in your hands. It means it is easy as compare to off-page SEO and you just have to follow the basics to get the job done. When you are creating content, you will have to follow the basic content-creating strategies to improve on-page SEO. Let’s have a look at the main pillars to improve on-page SEO.
Cover Keywords Properly
To do proper on-page SEO, you will have to start by targeting the right keywords. If you have selected a specific keyword, make sure to cover it properly throughout the content. You will have to adjust the keyword in your post naturally. Moreover, use the right and strategic positions for the keywords.
Use keywords in your main headings to improve overall SEO. Apart from it, you will have to adjust keywords or related key phrases in the alt text of images. Don’t congest keywords in one or two paragraphs. Make sure that you are adjusting keywords throughout the post so it looks natural.
Use Keyword Optimized Headings
Your blog post headings are extremely important. It helps to give a hierarchy to the content. Make sure to use H2 and H3 headings throughout your content. More importantly, create short paragraphs so visitors find it easy to read.
When it comes to keyword optimization in headings, make sure to adjust keywords properly in your main headings including H2, and H3. However, it should look natural.
Keyword optimization throughout your content is important. When you are targeting keywords in body, headings, and image alt texts, then it will have a better SEO impact.
Length of Posts
A lot of users are usually confused about the length of a post. Well, you should know that most posts appearing on the first page of Google have more than 2000 words.
So, the overall length of the post is extremely important, and make sure to write long and descriptive posts. However, the post should not only contain text as a filler. It should have a purpose and it should provide value to your visitors.
Whenever you are creating a post, make sure to provide enough information and cover all the things related to your main topic. It will help you increase the length of your post.
Use high-quality Images
Images are extremely important when you are creating content. All major search engines now recognize images in a much better way. It is highly recommended to design and create your own images. Even if you are selecting images from the stock photos, you should change or modify them before using them.
Images are the most common element in your posts that can create duplication issues. Make sure to use high-quality images and don’t forget to optimize the images. You can use tinypng to optimize the images on your website.
Apart from it, you should give images a proper title and alt text. You can use keywords or related key phrases as alt text of the images.
Website Speed & Security
Nowadays, you can’t rank high in search engines without having an optimized website. If your WordPress site is not secure, then it’s a problem for you as well. Make sure to use a good WordPress security plugin like Sucuri WordPress Security.
Your website’s loading time has to be good. Make sure that your website loads within 3 seconds. If your website’s load time is bad, then you will have an increased bounce rate and you won’t be able to rank higher in the search engines. Website speed is one of the most important factors in search engine rankings these days.
Focus on Content Marketing / Off-Page SEO
Content marketing is a part of off-page SEO. It helps you improve authority on the internet. It does not only associated with a specific post or page. Consider it as a thing that will help you gain excellent repute in the market.
Content marketing will help you build excellent backlinks for your website. It will help you work in collaboration with different authority websites all over the internet. Let’s take a look at how you can improve content marketing strategy.
Improve link building process
Now that you are considering off-page SEO, there are multiple things that you can do. To improve Page and Domain authority, you will have to create a proper link-building strategy for your websites.
The best way to proceed is by finding the related websites and start doing guest posts. When you are trying to gain quality backlinks, you will have to work on producing high-quality content.
Your content should be worth linking to. Moreover, create content that people can share on different platforms so you can increase the chances of getting good backlinks. If people are sharing your content, then they can always link to it on their websites.
Write for relevant blogs
Start doing guest posting. The best thing that you can do for your website is to create and write content for relevant blogs. It will help you improve the overall reputation of your website and you will be able to do branding.
Off-page SEO includes proper branding. If you are not focusing on branding, then it will become difficult to increase the overall authority of your website.
You can reach out to sites sharing similar interests as yours and start creating content for them. You can always link back to your website. There are thousands of sites that accept guest posts and you can start improving your site’s authority using this specific technique.
Improve your Content Strategy
Your overall content strategy matters a lot. When you are trying to reach high in the search engine rankings, then you should not stay focused on blogging. Make sure to use different content forms.
Try creating videos for your websites as well. If you are trying to improve the overall authority of your website, then it is important to have a clear content strategy. More importantly, you will have to use social media to your benefit. Make sure to create compelling social media posts where you can share your content as well. Having a good content strategy always pay off.
Basics for SEO-Optimized Content
To improve organic audience, you must focus on using the best practices to optimize content. You need to work on the things that are already in your hands. Creating content is in your hands and you will have to make use of it.
Make sure to follow the basics for SEO-optimized content that will help you target off-page SEO. You must understand how to create SEO Optimized content and to do so, you just need to follow the important guidelines. One of the best ways to master these skills is by using a Yoast SEO plugin when creating posts or pages. Consider all these important factors to boost your rankings.
Improve Titles & Headlines
Headlines will outline your content. It’s what going to attract your visitors to your content. Optimize them properly. Your blog title is extremely important. Make sure to use your exact keyword in your post titles. Using the exact keyword in the title is going to help you optimize it properly.
As described earlier, you need to check it again and you need to be sure that you are creating descriptive headlines for your blog posts. They should not be boring and generic. Make sure to use creative headlines that will help you attract your visitors.
Add Keywords Naturally
Keywords should be adjusted naturally throughout your content. Know the percentage of keywords to be used. If you are aware of the recommended percentage of keyword adjustment in the content, then it will help you improve your blog posts.
If you are writing a long post, make sure to use and target multiple keywords. You can always target 2-3 keywords if you have a post of more than 2500 words. However, you need to be sure that you are adjusting these keywords naturally throughout the body and headings of your blog post. By adding them naturally means you should not force keywords in a specific location in the article.
Image optimization is the key. Your images are going to rank separately with the targeted keywords in the search engine. Make sure to use it to your advantage. If you are optimizing them properly, you will gain excellent results. Don’t make a common mistake by uploading large image files. Optimize them. Add proper alt attribute.
Make sure to add relative alt text for the images that you are using in your posts. It is highly recommended to do proper image optimization. You can use lazy loading to improve the speed of your website. If you have optimized the images properly, then you will have better chances to rank higher in the search engine.
Internal Linking is Important
A lot of people don’t focus on internal linking. Internal linking not only helps users to get related information but helps your website as well. Get to know how to link to your internal content. Make it look natural and add strategically.
By using a proper internal linking strategy, you can also improve the authority of your website. If there is something that you have written before and you think it can relate to what you are creating now, then you should link to that information strategically. Internal linking can help your visitors build confidence and improve the overall conversion rate as well.
Use keywords in the URL
Before we go on to explain how your URL should look, you need to understand the importance of permalinks. Permalinks play a vital role in search engine optimization. Make sure to set your permalink structure to ‘PostName’.
For better SEO, make sure to follow the best permalink settings. Now, you will have to focus on creating a perfect URL. The best way to proceed is to use only your focus keyword in the URL. It will help you shorten the length of your URL and you will be able to create an optimized URL. Optimize URLs by adding relevant keywords to them. Shorten the URL.
Meta Description is a key
We all know the importance of Meta description. It is extremely important to add relevant and catchy words in the Meta description. The Meta description should be catchy and it should invite users to click on your post. Use the small window of text available to visitors in the search engine. Use it wisely. Write compelling descriptions.
You only have a few characters space when you are adding a Meta description. Make sure to use keywords in it and make it attractive so visitors find it useful against their searched queries.
Add Outbound Links
Outgoing links are extremely important these days. It is important to link your content to something valuable out there on the Internet. If you have a content piece talking about a specific thing, then make sure to link your content to another authoritative blog.
Link your content to relevant & authority websites to improve the quality of content. You can add these links by giving recommendations to the users. If you are talking about a specific tool, then link it to your content. If you find useful information on the internet which is related to your content, then link it.
WordPress has already made it a lot easier for you to optimize your content for SEO. All you have to do is to follow the basic checklist and make sure to follow best practices. Nowadays, it is important to target long-tail keywords. Gone are the days when people used to rank with short keywords. Your keywords should turn into key phrases that people type in search engines to find the right results. Stay tuned and make sure to create SEO optimized content on your website to rank better.