After the Covid-19 outbreak, running an online business is extremely important and profitable. If you have not yet explored new opportunities online, then it is time for you to get started. The best way is to build an eCommerce WordPress site.
Not all people are aware of WordPress and how it can help you build a website in a couple of minutes. There are countless free WordPress guides that will help you build and run your website smoothly.
Starting an eCommerce website in 2021 is not that difficult. All you have to do is to get the basics done and you are good to go. Make sure to focus on the basics that will help you start your online store from scratch. With WordPress, it won’t take long for you to set up your online store.
However, it is extremely important to understand your niche. Make sure to build a niche-specific online store for maximum output. More importantly, you should be aware of your competition as well. If you want to sell products, then WordPress offers everything you need to get started with your online store.
If you are doing the basics right, then it won’t take long to build an eCommerce WordPress site. Most people find it difficult to set things up and pay thousands of dollars to create a website in the first place.
Here, we will be sharing all the steps that you can take to easily set up a WordPress website without spending a lot of money. Let’s have a look at the step by step guide to build an eCommerce WordPress site from scratch.
Start by Selecting the Right Domain
The first step to build an eCommerce WordPress site will be selecting a good domain name for your online store. The selection of the right domain name depends on various important factors. Make sure to select a memorable name for your website and it should serve the purpose as well.
Whenever you are about to choose a good domain name, you should use the best practices for it. Let’s have a look at how you can choose the right domain name for your website.
Short is better
Make sure to select a short domain name. You will have to avoid using long phrases when selecting a domain name for your eCommerce store. More importantly, the domain name should serve the purpose. A long-phrase is never suited for a domain name. Try to keep it short and to the point that represents your brand.
It should be memorable
Whenever selecting a domain name, it should be memorable. Make sure to use the right word for your domain name. As long as it is not memorable, it won’t work for the best. Make sure the domain name you are selecting is memorable and people can remember it after visiting your store.
Use niche keywords
If you are building a niche-specific online store, the domain name should also match it. Whatever you are selling, the domain should represent the products. If you are creating a clothing store, then the domain name should include a niche keyword.
Choose the right domain name extension
Domain name extensions hold a great value. You should be well aware of the importance of domain name extension. If you are selecting a domain name for an online store, then you should consider using a ‘.com’ extension.
Once you have selected the right domain name, you will have to move on to the next step of selecting the right hosting provider for your online store.
Choose the Right Hosting Provider
Once you have registered the domain name for your online store, you will have to choose the right hosting provider for your online store.
The selection of the right hosting provider depends on your basic requirements. If you are expecting a lot of users to visit your website, then it is better to select a VPS hosting environment for your website.
Make sure to understand the basics well. You will have to choose a hosting service provider by using the following tips:
Look for Managed-WordPress Hosting
Most hosting providers are now offering managed-WordPress hosting. If you don’t want to go through the manual WordPress installation process, then it can be the right option for you. After selecting a managed-WordPress hosting, you will land directly to your WordPress dashboard after setting up hosting.
Room for Upgrades
Whenever you are selecting a hosting provider, make sure that you have room for upgrades. It is extremely important to select a hosting service provider that you can use in the long run as well. Make sure it is easy to upgrade to a better hosting version.
Estimate the Traffic you are expecting
Another important factor to consider is to estimate the amount of traffic you are expecting. It will give you a clear idea of how you can select the right hosting provider. If you are well aware of the traffic you are receiving, then it will become a lot easier for you to choose the right hosting plan.
Compare the Basics
Make sure to compare the server’s uptime and resources. It is extremely important to choose a hosting service that will take care of the basics. If your hosting service provider is taking care of the basics including uptime, control panel, excellent support, and fast connection, then you are good to go.
After selecting the right hosting service provider, you will move on to the next step that is installing and configuring WordPress.
Installing and Configuring WordPress
Now, you will have to install and configure WordPress. Most hosting service provider offers managed-WordPress hosting. If you are using it, then it will become a lot easier for you to install and configure WordPress.
If you have access to cPanel, then login to cPanel account and go to the tab named, ‘Softaculous Apps Installer’. Here, you will be able to find WordPress Manager.
You can run WordPress installation using this app. After running the installation process, make sure to provide basic information including site title and name. You can set the login information as well and it will take care of the database.
Once the WordPress installation is completed, you will be redirected to the WordPress dashboard and your site will be ready for editing. From this point on, you will be able to start building your store.
Selecting the Right eCommerce WordPress Theme
Once you have installed WordPress on your site, you will now have to set it up properly. Here is a quick guide to learn WordPress dashboard before getting started.
Now, you will have to choose a perfect eCommerce WordPress theme. Make sure to select a WordPress theme that suits your online store and overall branding. This theme should represent what you are selling.
If you are creating an online store specifically for selling sports products, then you should choose a theme for creating a sports online store.
You can start your research and look for the best premium WordPress themes for eCommerce sites.
To select a good WordPress theme for your online store, you should follow the following tips:
Consider Lightweight Theme
Make sure to select a lightweight and fast loading theme for your online store. If your WordPress theme is slowing down the page load time, then it costs you a lot. A fast loading website has become compulsory in 2021. It can affect your ranking and you need to be sure that you are selecting a lightweight theme for your website.
Easy Navigational Structure
Make sure that the site has an easy navigational structure. If you are not checking the navigational structure, then you are making a mistake. It should tell users where to go and it should be user-friendly.
Improved Website Security
Website security has extreme importance when you are running an online store. It should take care of all the security breaches and it should have a clean code. All the information on your site should be secured properly. Additionally, you can add a security plugin to improve security of your website.
Responsiveness is the key these days. Make sure to select a mobile-responsive WordPress theme to improve conversions. If your site does not look good on mobile devices, then you need to switch design. It is also a key factor in website ranking in search engines.
Excellent eCommerce Features
One of the most important things to look for in a premium WordPress theme is excellent eCommerce features. Make sure to select a feature-rich WordPress theme that will offer you multiple eCommerce features to improve user experience.
After selecting the right theme, you will have to install the theme on your WordPress site. Here is how you can set up your website with the new theme.
Setting up WordPress Site with New Theme
You will have to set up a new theme on your website. Now that you have WordPress theme files, you will have to upload a theme by navigating to WordPress Dashboard > Appearance > Themes > Add New.
After uploading the theme’s ‘.zip’ file, you can install the theme. If you are installing a premium WordPress theme, then it comes with multiple features and options. You will also be able to get bundled WordPress plugins.
After the theme installation, you will have to install the plugins for your online store recommended by the theme you have installed.
Once you are finished with the theme installation process, you will have to set things up for your website. With a premium WordPress theme, you will get multiple demos to choose from. You can easily select the right demo and import content.
After importing the demo, it will set up your website properly and you will then move on to the next step of setting the main page for your website. When you are importing the demo, it will also import the dummy posts and pages. One of those pages is usually a home page that you can set.
To set the home page, you can navigate to Dashboard > Settings > Reading. Here you can set a static page for your homepage.
After setting up the home page, you can visit the site with the imported demo content. You can always remove dummy posts by going to Dashboard > Posts or change them by adding new ones. If you are trying to change products, then you will visit the WooCommerce tab in the WordPress dashboard to remove or change the products.
Once you are set with the demo content, then you can move on to the next step of adding products in WooCommerce. Let’s have a look at how you can set up WooCommerce and add new products.
Setting up WooCommerce & Adding Products
The most important part of building an eCommerce WordPress site is to set up WooCommerce and add new products.
If you have selected a theme for an eCommerce site, then you must have received WooCommerce with it. Now you have to set up WooCommerce and build an eCommerce WordPress site.
To do so, you will have to add your products. You will have to navigate to WordPress Dashboard > Products > Add New.
Make sure to add products by giving all the right details including the product description, product image, and product attributes. Once you have created a product, you can publish your products.
In the same way, you will have to keep adding products. Make sure that they are published properly and you have taken care of the things properly.
You can set up your store’s settings by going to Dashboard > WooCommerce > Settings.
After adding products, you are all set to start selling. Now is the time to generate content by publishing a post and drive traffic to your online store.
Start Generating Content
Now that your eCommerce store is ready, you will have to start creating content for generating traffic to your online store. To do so, make sure to create a proper blog and keep sharing regular content to improve search engine visibility.
To create content, you can upload blog posts by navigating to WordPress Dashboard > Posts > Add New.
Make sure to publish blog posts related to the products you are selling on your website. It will help you build authority and you will be able to generate leads and conversions.
Use Best eCommerce Practices
After creating an online store, you will have to focus on using the best eCommerce practices to improve the worth of your online store. Make sure to follow all the important tips that will help you improve sales figures.
You can follow these 11 best eCommerce practices to improve your search engine rankings and make things a lot better for your online store. If you are focusing on improving user experience, then you will be able to generate good leads and convert them.
Now that you are all set and you know how to build an eCommerce WordPress site from scratch, you can go on and create on. All have to do is follow small and easy steps. You can purchase the right domain name for your store and select the perfect hosting provider.
After taking care of these things, you will have to move on and set up WordPress on your online store. Make sure to choose the right WordPress theme for your online store and set up WooCommerce to publish products on your site. After that, you are all set to sell products online and earn money.