WordPress is one of the best content management systems out there for building websites. Whether you are building a blog or an online store, you can count on it. However, you should consider using the best practices to run eCommerce website.
Make sure to understand your requirements when building an eCommerce website. Your website should give an excellent user-experience and you will have to focus on improving conversions as well.
By following the basics, you can improve your online store and increase sales. Let’s have a look at the best practices to run eCommerce website on WordPress.
Store should be Easy to Navigate
Your online store should have easy navigation. Make sure users don’t get lost inside your website. It should give clear navigation so your users can easily find the pages they are looking for. Make sure to use categories when building an eCommerce store as it will help your visitors to find the products they are looking for.
By giving navigational ease, you will be able to improve user experience and you will be able to achieve the best outcomes. If your visitors are lost inside your website, they won’t come back again.
Have a Search Bar
Having a search bar is always a plus point. It helps visitors in finding the product they are looking for. By adding a search bar on all pages, you will be able to improve the user experience.
If you have thousands of products available on your online store, then it is highly recommended to put a search bar at top of pages. It will help you increase sales and users will be directed to the destination URL using your site’s search feature.
Create a Simple Checkout Process
One of the most important things you need to focus on is to create a simple checkout process. If the checkout process is difficult and it has multiple steps, then users will get irritated.
Learn from the big online stores as they only have one-click checkout. Don’t force them to be a member on the checkout page as it can create multiple issues for you. You can lose your precious sales.
Focus on SEO
The next step will be paying close attention to the overall SEO of your website. Make sure to work on SEO and improve overall search engine visibility.
Whenever you are adding blog posts or products, you need to take care of the keywords so you can improve search engine visibility. If you are not using the best SEO practices, then you will end up facing a lot of problems.
Create Regular Blog Posts
The next step will be creating regular blog posts. It is highly recommended to publish blog posts on your online store as well. It will help you gain search engine visibility and you will be able to improve traffic.
If you want to build authority and you want to increase the amount of traffic to your website, then you should consider publishing regular blog posts. It will help you improve search engine rankings.
Build a Subscriber List
For an eCommerce store, it is important to build a subscriber list. It is always better to have a database of the users who like your products. If you are building an email list, then it will help you promote your new products.
You can always ask them to subscribe to your newsletters and product updates so you can improve conversions. By having a healthy email list, you will be able to improve your sales figure.
Add Multiple Payment Options
Most online store owners don’t pay attention to this specific thing. Make sure to have multiple payment options when you are selling products online.
If you want to improve sale figures, then you need to use as many payment options as you can. It will give you a clear idea of how you can make things easier for yourself. Make sure that you are adding multiple payment options to your online store to improve the user experience.
Write Perfect Product Descriptions
For improved SEO and better visibility, you need to write perfect and to the point product descriptions. Make sure that all of your product descriptions are SEO-optimized.
If you are not creating SEO-optimized product descriptions, then you will end up facing a lot of problems. Make sure to focus on writing proper descriptions that represent your products.
Customer Service should be good
When you are running an online store, you should also focus on providing excellent customer service. It is one of the most important things that you should keep in mind. If you are not providing proper support to your existing customers, then you can’t impress potential customers. Make sure to follow best practices to improve customer services for your online business.
Moreover, you will have to work on getting excellent reviews on your products. It is only possible if you are also providing excellent customer support to your customers.
Product Images should be of high-quality
Make sure to use proper and high-quality images for the products. If you are not adding high-quality product images, then you won’t be able to improve conversions.
Having high-definition product images will help you improve things for yourself. Make sure that you are doing product photography and improve conversions.
Have a Clutter-free Design
Above all, you need to focus on the design of your website. If you are not focusing on having a clutter-free design for your online store, then you won’t be able to improve conversions.
Make sure that the design is user-friendly and offers everything. Moreover, you should select a lightweight WordPress theme so website speed is not affected.
Make sure to consider using all these best practices to run eCommerce website on WordPress. By focusing on all the basics, you will be able to achieve the best results. There are lots of free guides available to run eCommerce website smoothly. If you are focusing on these basics, then it will help you improve conversions and generate leads as well.